Brand Positioning / Logo Design / Brand Applications
• Creative Brief Summary – consolidated from Long Design Brand Questionnaire
• Logotype (2 to 3 developed directions)
• Color Study
• Business System: letterhead; #10 Envelope, business cards etc.
• Website Design / Production
• Brand Video
• Icon Design
• Development of Tagline and Brand Voice
• PowerPoint Presentation
• Photography Styling (stock photo selections)
• Email Templates / Custom Social Media Frames
• Promotional Materials (mugs, shirts, hats, etc.)
• Digital and Print Media
• Marketing Collateral
• Brand Guidelines
Stanford Red Barn
“When we renovated our equestrian facilities at Stanford, we needed a fresh new logo and chose Jennifer Long of Long Design. Her classic design encapsulated the original barn architecture with a modern twist creating the perfect solution.”
Deputy Athletic Director
Middleburg Museum Foundation
"Jennifer Long was terrific to work with when we wanted to develop a logo/brand for the Middleburg Museum Foundation. She understood completely what we wished to accomplish. With her energy and creative approach she was able to produce an imaginative and compelling design that was exactly what we wanted. I would recommend Long Design to anyone who wishes to develop a unique and interesting brand."
Virginia W. Jenkins
Secretary / Board Member
Middleburg Museum Foundation
“Our Hi-Tech company, a cloud-based automated testing platform, needed to create a brand that conveyed the following: Precision; technical excellence; agility; innovation; stress-testing. Jennifer Long of Long Design took these intangible concepts and created a simple, bold, energetic, cutting-edge logo that hits the mark perfectly for our high-tech cloud business.”
Founder & CEO
Focus Wealth Management
We had a great experience working with Jennifer Long- a talented and creative designer. We have been in business for 15 years and we decided to re-brand to get a fresh new look. Before Jennifer started on our project, she took the time to interview us to learn about our business, review our existing website and understand our messaging and what we needed to convey. When Jennifer designed our logo, she hit it on the nose right from the start and presented us with a brilliant design that we immediately loved. Once we had the look and feel of the logo, she designed a clean, modern look to our collateral materials and website. The entire process went smoothly with good collaboration from all team members. The rollout of the new brand and website has been met with rave reviews from our clients.”
CFO & Senior Wealth Advisor
Focus Wealth Management
“Long Design is a great partner in helping to launch and build a brand. Zimbra was looking to quickly build a brand in 90+ countries and we worked closely with Long Design to launch a brand that would be memorable around the world.”
VP of Global Sales and Marketing
“As a startup in New York, competition is fierce. We knew that we needed a professional logo to jumpstart our brand and stand out in a crowded field. Jennifer Long used her amazing expertise and skill to take our logo from concept to sleek finished product that pushed our brand to the next level. Her logo design has been instrumental in our early success. If you’re looking to define your company’s brand, you have to start with a killer logo. And for a killer logo, go with Long Design.
“Long design did a fantastic job of creating our logo and brand identity that captures the essence of our company’s complex technology. Our new brand communicates who we are and what we are trying to achieve with simplicity and strength.”
Trowbridge M. Littleton
Founder / President
Hellen Systems, LLC
Jennifer Long, Founder and Creative Director of Long Design, has more than twenty-five years of experience solving brand identity issues primarily for start-ups and emerging companies with highly distinctive, appropriate results. Her specialty is logo design and how it applies to brand identity.
She began her career working with award-winning design firms in Dallas (Sullivan Perkins) and New York (Pentagram Design) before launching Long Design in San Francisco. Jennifer works directly with core executive teams to ensure easy accessibility and a collaborative tone.
Unique to her industry, she is the sole architect of her design work and leads local and virtual teams of complementary, highly skilled professionals including videographers, website programmers, copywriters, and naming experts. This approach has attracted a long list of entrepreneurial clients who appreciate the need to work closely, quickly, and effectively.
Jennifer Long has won several prestigious design awards, including a Webby for her work on The WELL and recognition by Time Magazine for designing one of its top 10 websites of the year. Jennifer has a BFA from the University of Arizona in graphic design and also extensive study at The School of Visual Arts in New York as well as California College of the Arts in Oakland, California. Jennifer relocated from Palo Alto, California, to Middleburg, Virginia, in 2012. She currently serves on the Middleburg Arts Council.
114 W. Washington St., Suite 4
Middleburg, VA 20117
PO Box 525, Middleburg, VA 20118
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