Brand Positioning / Logo Design / Brand Applications
• Creative Brief Summary – consolidated from Long Design Brand Questionnaire
• Logotype (2 to 3 developed directions)
• Color Study
• Business System: letterhead; #10 Envelope, business cards etc.
• Website Design / Production
• Brand Video
• Icon Design
• Signage
• Development of Tagline and Brand Voice
• PowerPoint Presentation
• Photography Styling (stock photo selections)
• Email Templates / Custom Social Media Frames
• Promotional Materials (mugs, shirts, hats, etc.)
• Digital and Print Media
• Marketing Collateral
• Brand Guidelines
TESTIMONIALS
Stanford Red Barn
“When we renovated our equestrian facilities at Stanford, we needed a fresh new logo and chose Jennifer Long of Long Design. Her classic design encapsulated the original barn architecture with a modern twist creating the perfect solution.”
Ray Purpur
Deputy Athletic Director
Stanford University
SauceLabs, Inc.
“Our Hi-Tech company, a cloud-based automated testing platform, needed to create a brand that conveyed the following: Precision; technical excellence; agility; innovation; stress-testing. Jennifer Long of Long Design took these intangible concepts and created a simple, bold, energetic, cutting-edge logo that hits the mark perfectly for our high-tech cloud business.”
John Dunham
Founder & CEO
SauceLabs, Inc.
Middleburg Museum Foundation
"Jennifer Long was terrific to work with when we wanted to develop a logo/brand for the Middleburg Museum Foundation. She understood completely what we wished to accomplish. With her energy and creative approach she was able to produce an imaginative and compelling design that was exactly what we wanted. I would recommend Long Design to anyone who wishes to develop a unique and interesting brand."
Virginia W. Jenkins
Secretary / Board Member
Middleburg Museum Foundation
Zimbra, Inc
“Long Design is a great partner in helping to launch and build a brand. Zimbra was looking to quickly build a brand in 90+ countries and we worked closely with Long Design to launch a brand that would be memorable around the world.”
John Robb
VP of Global Sales and Marketing
Zimbra, Inc.
Eastport Strategies
“An effective brand strategy will differentiate your business from the competition. Long Design is an experienced resource to help you thoughtfully define your brand and then design a compelling presentation in the marketplace. I highly recommend Jennifer Long of Long Design both to entrepreneurs launching a new venture as well as to established businesses considering a rebrand or a brand refresh.”
Jonas Neihardt
Principal
Eastport Strategies, LLC
Hellen Systems
“Long design did a fantastic job of creating our logo and brand identity that captures the essence of our company’s complex technology. Our new brand communicates who we are and what we are trying to achieve with simplicity and strength.”
Trowbridge M. Littleton
Founder / President
Hellen Systems, LLC
Focus Wealth Management
"We had a great experience working with Jennifer Long- a talented and creative designer. We have been in business for 15 years and we decided to re-brand to get a fresh new look. Before Jennifer started on our project, she took the time to interview us to learn about our business, review our existing website and understand our messaging and what we needed to convey. When Jennifer designed our logo, she hit it on the nose right from the start and presented us with a brilliant design that we immediately loved. Once we had the look and feel of the logo, she designed a clean, modern look to our collateral materials and website. The entire process went smoothly with good collaboration from all team members. The rollout of the new brand and website has been met with rave reviews from our clients.”
Sandra Atkins
CFO & Senior Wealth Advisor
Focus Wealth Management
PROFILE
Jennifer Long, Founder and Creative Director of Long Design, has more than 20+ years of experience developing distinctive brand strategies and brand identity programs grounded in an organization’s overall strategy and goals. She listens deeply to design brand identities that define and differentiate.
Long Design’s client list spans start-ups to established global companies, and multiple industries. Jennifer has helped executive teams create their organization’s initial brand identities and revitalize existing brands.
To align brand identity with corporate strategy, Jennifer typically works directly with a client’s core executives using a collaborative yet efficient thought process. To ensure high-quality execution, she leads local and virtual teams of highly skilled professionals, including videographers, website programmers, copywriters, and naming experts.
Jennifer serves as Vice Chairperson of the Middleburg Arts Council and is a Board Member of The Middleburg Museum.
CONTACT
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